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Blockchain and the Internet of Things will be used to combat with the counterfeiting of brands


Internet of Things

Fashion brand Babyghost has announced the start of cooperation with blockchain- company BitSE, the purpose of which is to prevent a counterfeit of brand collections. This was announced at Shanghai Fashion Week.

As part of the project, all things of brand Babyghost will be equipped with NFC chips, which will be registered in blockchain. The introduction of this technology will begin with Babyghost collection spring / summer 2017.

Buyers who have gadgets with VeChain application, will be able to scan the chip and get the full info about the product, including the date and the place of sale, as well as who is the owner of the thing.

Using blockchain and the Internet of things we will be able not only to prevent the forgery of things, but also to facilitate the exchange of gifts between friends, family and lovers "- considered founders of Babyghost brand Chao Ran Huang and Joshua Robert Hopper.

Blockchain is an impressive technology, but for most people, it is very difficult to understand. In this industry already there are a lot of companies and the real motivation for them to be able to give its customers new products, services, and opportunities ", - says director of BitSE Sunny Liu.

Recall that in August this year, US technology start-up Chronicled Inc. announced the launch of an open registry for the Internet of Things, which was created on Ethereum blockchain. This registry is designed to preserve the unique codes of physical objects with embedded NFC and BLE chips.

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