The American Nightlife Association and Paytomat, Team Up to Drive Cryptocurrency Adoption in the US
ANA will help Paytomat launch in the US, generate new revenue streams and build a strong network of multi-venue clients.
The American Nightlife Association (ANA) uniting 30,000 merchants, and Paytomat, the decentralized payment system for cryptocurrencies, announce their strategic partnership aimed at facilitating cryptocurrency adoption in the bar and nightclub industry in the US. As part of this agreement, ANA will collaborate to launch Paytomat operations in the US, generate new revenue streams, build a strong network of multi-venue clients, as well as attracting American investors. ANA will also assist in establishing a network of partners (banks, exchanges, gateways and processing companies) to create a legal scheme for each of the states to introduce payment to merchants on the fiat settlement account in exchange for payment received in the cryptocurrency.
One of the key features that Paytomat plans to introduce on the American market is its unique blockchain-based loyalty program, consisting of the PTM coin, incentivizing merchants to accept payments in crypto, and PTX tokens, incentivizing customers to pay with crypto. The loyalty program will be embedded into the Paytomat Wallet, allowing its participants to get the best deals and promotions that exist on the market.
Lev Filimonov, Chief Sales and Marketing Officer, ANA, said: “One of the Association’s key goals is providing nightlife professionals with trends, tools, resources and strategies to help them increase performance and revenues. Accepting cryptocurrencies in a business is a competitive advantage and a marketing booster. Among all cryptocurrency payment systems, Paytomat offers the best conditions for merchants to pioneer this new economy. With a proven track record in Europe, their solutions are user-friendly, intuitive and don’t require additional investment into hardware or software, along with zero fees for businesses. We’re committed to assisting Paytomat in building all necessary strategies and business models to establish them as the major driver of cryptocurrency adoption for everyday payments in the US.”
“U.S. Bar & Nightclubs are a $783 bln industry, which is now open to cryptocurrencies. Recent surveys show that American businesses are willing to accept Bitcoin as a payment method, and we’ll give them an opportunity to accept a much wider variety of cryptos, - Yurii Olentir, Paytomat Founder and CEO, said. - We’re happy to begin our expansion to the US market with such an influential partner as ANA. Together we’ll develop and implement an effective strategy to quickly engage retailers from across the country, ramp-up volume and sales.”
Paytomat offers a variety of solutions for businesses to accept cryptocurrencies in the most convenient ways: via Merchant Control Panel, POS modules and plug-ins, Paytomat Merchant App, Shopping Cart plug-ins etc. Launched a year ago, Paytomat covers hundreds of merchants in Europe, having processed thousands of cryptocurrency transactions in physical locations, e-commerce websites, conferences, exhibitions, meetups, local cryptocurrency events and crypto parties.
About American Nightlife Association
ANA protects and advocates the positive economic, social and cultural contributions of the nightlife & hospitality industry. The American Nightlife Association is establishing a strong united collaborative voice, with government and neighborhood organizations; to develop 'best practices' standards, education, training and certification - to identify and de-escalate potential problems. ANA's community involvement includes fundraising for educational event promotions, promoting neighborhood districts, recognizing industry leaders, developing networking and employment opportunities. The American Nightlife Association provides Nightlife Professionals the leading source for news, trends, tools, resources, and strategies to increase revenues, and address political challenges. For more information, please visit: http://www.nciaa.com/.
Paytomat is a blockchain-based payment processing system created to help merchants, consumers and crypto core teams to find each other and create real life traction for cryptocurrencies as an emerging method of everyday payments. Built as a decentralized autonomous organization and decentralized franchise, Paytomat features a unique loyalty program based on PTM coin, incentivizing merchants to accept payments in crypto, and PTX tokens, thereby incentivizing customers to pay with crypto. For more information visit Paytomat Media Kit. Media contacts: [email protected].
Quick facts about the U.S. Bar & Nightclub Industry
- $783bn: Industry Gross Product, Food & Drink sales
- $38.6bn Food & Drink sales of Non Alcoholic Beverages
- $19.9bn Food and Drinks sales inside bars and taverns
- $26bn: Industry Revenue
- 2.1%: Industry sales increase in nominal terms.
- 0.3%: Industry sales increase in real (inflation-adjusted) terms.
- 65.8k: U.S. Establishments
- 20.5m Number of people who went to bars or nightclubs in casinos
- 7m people bought wine in nightclubs & bars
- $20 Average Admissions to special events and nightclubs, including cover charges
- 3% Percentage of U.S. respondents who redeem coupons at restaurants, coffee shops, bars, etc. daily